Home » Programme » Official Programme » Reverse the Red - Meet the new influencers for good: exclusive screening!

Meet the new influencers for good: exclusive screening!

Why attend
In this exclusive screening of our YouTube series you will get to know Lexi the aye-aye, Tegan the kakapo, and Eric the pangolin, all highly endangered species who are humanised and brought to life through ground-breaking technology.
HideDescription
On the EDGE Conservation is using entertainment to bring lesser-known endangered species closer to popular culture and mainstream discussions. Our aim is to change their status from overlooked animals to celebrities. The series embraces Generation Z and their love for online streaming, influencers, and direct conversations. Animals at risk become Virtual YouTubers who share their personal experiences of the human world on their vlogs. What's not to love?

Session agenda

Speaker

Dr Nisha OWEN

Director of Conservation,
On the EDGE Conservation
United Kingdom


09:30 - 10:30

  • IUCN Species Survival Commission (SSC)

Hosts