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New approaches to reducing demand for illegal wildlife products: what is working, where and how

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Sustained, evidence-based consumer demand reduction efforts are increasingly being employed to address the elephant poaching crisis, with promising results: We will share case studies and practical advice on engaging NGOs, government authorities, and corporate partners to conduct behavior change campaigns and support policy interventions on ivory
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As illegal killing for ivory decimates global elephant populations, with at least 20,000 African elephants poached each year for their tusks, conservationists and allies must increase efforts to address the consumer demand at the root of the poaching crisis. Promising interventions by a variety of NGOs and partners will be showcased, including digital precision marketing of ivory consumers using big data, insight-led online marketing, and targeted campaigns aimed at key demographics; panellists will also discuss the scientific theory, market research, and messaging strategies behind their work.

Agenda de la session

Intervenant

Dr Margaret KINNAIRD

Wildlife Practice Leader,
WWF International
Kenya


14:00 - 15:30

Panéliste

Anny LIANG

Behavior Change Specialist,
World Wildlife Fund
United States of America


14:00 - 15:30

Ms Eleanora DE GUZMAN

SBCC Demand Reduction Lead,
USAID Wildlife Asia/FHI 360
Philippines


14:00 - 15:30

Stephen WATSON

Senior Specialist, Behaviour Change,
TRAFFIC
Malaysia


14:00 - 15:30

Mr Wander MEIJER

Senior Advisor,
GlobeScan
Hong Kong Special Administrative Region, China


14:00 - 15:30

Ms Wenting ZHANG

Project Director,
WildAid
China


14:00 - 15:30

Facilitateur

Lisa FARROWAY

Program Manager, Global Wildlife Program ,
THE WORLD BANK
United States of America


14:00 - 15:30

  • Federal Ministry for Economic Cooperation and Development (BMZ)
  • Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
  • United States Agency for International Development (USAID)
  • World Bank Group
  • Global Wildlife Program
  • Global Environment Facility
  • GlobeScan (GS)
  • WildAid

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